Polling & Focus Groups
An Opinion Poll is a survey of public opinion from a particular sample.
Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
A Focus Group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging.
A Focus Group is an interview, conducted by a trained moderator among a small group of respondents. The interview is conducted in an unstructured and natural way where respondents are free to give views from any aspect.
Maurice Bonamigo & Associates provides sophisticated public opinion research, strategy advice for candidates, ballot initiatives, public or advocacy groups, nonprofits, and corporations.