Building
a Successful Campaign
by: Maurice Bonamigo, October 2005
Every targeted
voter should be touched an average of 3.7 times over the final month.
Every targeted
voter should be touched an average of 2.2 times in the last 72 hours.
The
first step is to work with the staff of the state party, district, and
precinct leaders.
Build a structure.
Recruit your
team leaders.
Maintain your
team leaders.
Where
to Recruit your team leaders.
Members of party
organizations or past campaign organizations.
Sign up sheets
at events- fundraisers, rallies, other functions.
Political Primary
Voters.
Convention Delegates
Past- present
candidate’s friends
Political women’s
clubs and Young groups
Holiday card
lists- Church rosters
Senior Citizen
Groups
Service clubs
Veterans Organizations
- Fraternal Organizations
Maintain your team leaders.
Work with your
state party to set up training sessions. Set your calendar now!
Make sure that
your team leaders are well trained and are dedicated to the tasks that
need to be me.t
Task Team Leaders
Recruit worker
Bees
Write letters
to the editors
Register Voters
Attend Events
Manage the campaign
program in their Precinct
TAKE ELECTION
DAY OFF
Person to person campaign action items
Team Leader
Goals
Collect and
update current lists of Precinct and team leaders
Work with State
Party to get access to a Voter Vault
Recruit New
Team leaders and send updates to the State Party
Set Training
Schedule and set timeline for implementing your campaign
Criteria
for a Voter Registration Program
Target Voters
Locate Voters,
where they live, work, and frequent
Contact Voters,
make registration simple and available
Register and
involve, new volunteers and donors
vCommunicate,
to turn out on election day
Planning
your voter registration program
Goals
Tools, registration
affidavits, lists, maps, and scripts
Resources, cost
of program and how many volunteers are needed
Timeline
Follow Through,
track new registrations through local election officials
Communicate
with New Registrants, important to connect with the new voter
Verify
the requirements
What is the
registration deadline?
Do you register
by party?
What forms are
required?
Are there restrictions
on who can register voters?
Can you return/
send in another person’s registration?
Where do people
go to resister to vote?
How are the
voter lists purged/ maintained?
Implementing
your voter Registration plan
Door to door
programs
Phone programs
Team Leader
programs
Set up registration
booths
Do not forget
young voters
Speak to Government classes
Voter registration follow up
Visit county
clerk’s office on a regular basis to check new registrants
Follow up with
potential new registrants with phone calls and visits until you have a
conformation
Keep a list
of new registrants to call as volunteers to be a part of your effort
Components of a successful outreach plan
Build your team
Build and collect
lists
Calendar of
events
Communicate
your message- Specializes media
Surrogates
Register new
voters
Take advantage
of the internet
Voter Identification and Voter Vault
Your attention
has to be turned to identifying those voters who are not partisan but
are sympathetic to your issues and candidate
Voter
ID will be conducted in two ways
Door to door
canvassing
Volunteer phone
banks
The key is to
collect the information and put it in the Voter Vault so that it can be
used to target voters.
The new information can build upon previously gathered information to
constantly refine and improve the voter lists allowing campaigns in the
future to benefit
Voter
Vault
When
used properly it will give a huge advantage to our candidates and campaigns
